
Objectives
Piedmont Paint & Finish wanted year-end bonuses to feel like a celebration, not a source of confusion. Leadership needed a documented, repeatable structure that tied payouts to real performance and company profitability, so employees understood exactly how bonuses were earned, and the business wouldn't end up upside down at year-end. With 34% of employees saying they'd seek a new job if they weren't given a bonus (HR Drive), getting this right was critical to retention.
Solutions
CounselFi worked through the company's finances to create a data-driven Bonus Calculator. The calculator standardized the process and made it easy for employees to understand expectations and the payout criteria. It allows for modifiers based on individual performance and ties the bonus pool to the overall profitability, liquidity, and tax strategy for the year. The result is a single source of truth leadership and employees can both trust.
Results
Once the bonus spreadsheet was implemented, everyone was satisfied. Bonuses were clearly fair and equitable, driven by metrics that reflected each employee's individual performance as well as the company's overall profitability. The team is now motivated to tackle the new year with a clear eye on how to contribute to the company's success, and Piedmont has never been more profitable.

“CounselFi's Bonus Calculator made it easy for everyone to understand what winning looks like. Now we're all working toward the most important goals, and the company has never been more profitable.”